Telemarketing has been around for quite a while but it hasn’t been fully available to small businesses. Most small businesses hear of telemarketing and they think its too expensive for them or they may not understand how to leverage telemarketing for their own business. Here are 3 ways that telemarketing can leverage your business.
Telemarketing gives your company a personal touch!
Telemarketing allows you to reach out to your whole client base through a communication channel that is much more trustworthy and personal than email or online communication. You can record the conversation to hear it later so you can really understand the clients’ reaction and emotions while going through the call. This allows you to better gauge how interested the client is in starting or continuing business with you, and it helps determine your follow up number.
Telemarketing is Cost Effective!
Telemarketing services has changed over the last 5 to 7 years. With the flexibility in services, you now can hire monthly, per call, per minute or even per agent. You can also hire services for certain campaigns, which is great if you have a new product that is being launched and don’t have the capacity to take on all the new inquiries. Think of telemarketing as having a communications team that can help you focus on launching your product smoothly and continuing your day-to-day business while making sure that your clients are still being attended to. You can also use telemarketing to do a feedback campaign where you are just asking for feedback to see where you can improve your business and what areas have clients more interested than others.
Telemarketing can increase sales and lead generation!
One of the best aspects of telemarketing is reaching out to a large group of people without having to put your day to day business activities on hold. For those leads who haven’t taken that final step to finalize a transaction, you can convert them in to a sale.
If you were interested in learning more, give us a call at 702.763.2606.