Step into the dynamic universe of sales! 2023 has reshaped and revolutionized the social selling landscape, making it indispensable in the age of digital platforms and ever-changing consumer preferences. It’s no longer just about listing your products online and waiting for customers. The new paradigm involves actively engaging with your audience, fostering relationships, and, ultimately, driving sales. In this blog post, we will delve into the latest trends in social selling, highlight the most effective social media platforms, and unveil prime posting moments for US-based social media marketers. Let’s dive in!
The Surge of Social Selling: Key Trends
While social selling is not new, its adoption has recently surged. LinkedIn reports that 78% of social sellers outperform those who do not use social media. Additionally, salespeople utilizing social selling are 51% more likely to meet their quotas.
Here are some more compelling statistics:
1. 90% of top-performing salespeople incorporate social media into their sales strategy.
2. 64% of teams utilizing social selling meet their quota, compared to 49% of teams that do not.
3. 31% of B2B professionals report that social selling has helped them establish deeper client relationships.
These figures underscore the importance of integrating social selling into your sales strategy. Are you maximizing the potential of social selling?
Selecting the Right Platform: Where Should You Focus?
Selecting the ideal social media platform for your business demands a considerable commitment in terms of time and energy. Remember that every platform boasts distinct advantages, and just because something suits one business doesn’t guarantee success for another.
Consider these essential key strategies to aid your decision-making process:
Enter Facebook, the quintessential social hub boasting a staggering 2.9 billion monthly active users. A treasure trove for businesses keen to engage consumers (B2C).
Shifting the spotlight to LinkedIn, we find 722 million users assembling, making it the paramount platform for B2B enterprises. A solid 80% of B2B leads stem from this platform. Get ready, as projections suggest its user base will exceed 1 billion by 2025.
A powerhouse worldwide, Instagram commands a whopping 2.35 billion monthly active users. Its appeal is especially strong among millennials and Generation Z. An outstanding landscape for visually oriented products, especially those seeking to connect with the millennial demographic.
Remember Twitter, with its massive user base of 450 million monthly active users. A haven for sharing news and real-time updates, this platform’s prowess remains unparalleled.
But wait, beyond these powerful platforms lie niche platforms that harmonize seamlessly with your business.
Here is an example: If you are involved in the fashion industry, Pinterest can be an incredible tool with endless possibilities.
Remember, comprehending your target audience necessitates a deep dive into their preferred digital haunts. Uncover where they invest their temporal currency and tailor your approach accordingly.
Timing is Crucial: When Should You Post?
Knowing where to post is important, as is knowing when to post. The timing of your posts can significantly affect their visibility and engagement. Here are some insights from social media marketers in the US:
Strategic Timing: When’s the Right Moment to Share?
Grasping where to share is crucial, just as understanding when to share holds equal weight. The timing of your posts wields substantial influence over their visibility and interaction levels. Here, glean insights from US-based social media marketers:
Optimal Posting Times on Platforms:
Facebook’s Peak Hours: 7AM, 8 AM, 9 AM, 10 AM, 11 AM.
Avoid: 12 AM, 2 AM, 3 AM, 4 AM.
Top Posting Days: Fridays, Wednesdays, Mondays.
Moving to LinkedIn:
Best Times: 10 AM, 11 AM, 12 PM, 2 PM, 3 PM.
Caution: 10 PM, 11 PM, 12 AM, 3 AM, 4 AM.
Weekends are usually the least effective.
Instagram’s Golden Moments:
Ideal Times: Mon, Tue, Wed, Fri, 9 AM – 1 PM.
Off-Hours: 6 AM – 8:59 AM, Midnight – 4 AM.
Twitter’s Prime Posting:
Top Hours: 10 AM, 11 AM, 12 PM, 2 PM, 3 PM.
Avoid: 10 PM, 11 PM, 12 AM, 3 AM, 4 AM.
Best Days: Thursdays, Tuesdays, Wednesdays.
Remember, these are general insights. Tailor your posting strategy to your audience’s preferences for optimal impact.
A gentle reminder: while these are useful general guidelines, the ultimate posting times might diverge depending on your distinctive audience. Embarking on a journey of diverse posting times and meticulously analyzing outcomes is a pragmatic approach to uncovering your business’s optimal posting window.
Social selling has transitioned from a luxury to a prerequisite. In a realm dominated by digital platforms and the ever-shifting habits of consumers, engaging your audience, nurturing connections, and ultimately driving sales stand as imperatives.
Staying attuned to the latest trends in social selling, selecting fitting platforms, and refining your posting schedules can reshape your strategy and propel you toward success in social selling.
Ready to take your social selling endeavors to new heights? Contact Sky Vista 360° for further insights, and allow us to guide you in completely transforming your social selling game plan.